Over 100 Years of Caramel Tradition
1909
The invention
It happened in the little town of Werther, Germany in 1909. That is where confectioner Gustav Nebel created his most perfect candy at the peak of his career. He took fresh cream, real butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the now globally famous Butter Candy.
1985
The popular brand that unites generations
Werther's Original conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.
2005
A No Sugar Added option
Sweet and creamy, and incredibly good: the classic caramel is now also available in No Sugar Added.
2015
International bestseller among Storck brands
Werther's Original is sold in more than 100 countries today, which makes them one of Storck's most widely distributed brands.
2018
Werther’s Original Caramel Popcorn is Now Available in Canada!
It is the only popcorn topped with Werther’s Original’s rich and creamy Caramel, for that one-of a kind Werther’s Caramel taste.
What Makes Werther’s Original Special?
Much has changed since Werther’s Original Hard Candies were first created. But some things have remained exactly the same. Our candies are made with only the finest ingredients, and blended together with the same passion and care our first candy maker, Gustav Nebel, brought to every caramel he crafted. That’s how we make sure every Werther’s Original has the familiar taste you love.
Today’s Werther’s Original
The irresistible hard caramel candy created by Gustav Nebel over 100 years ago is still, to this day, one of the most popular and best selling caramel candies in the world. In fact, people in over 100 countries consider it a favourite, making Werther’s Original the most international of the Storck family of brands.
In 2010, the Werther’s Original caramel shop was established in Walt Disney World’s EPCOT theme park.
Luckily, some things never change – each caramel creation is made with loving care and proudly bears the Werther’s Original name.
